Winning Public Sector Business

- a rough guide

The public sector is the biggest market for goods and services in the UK. However it is also probably the most difficult to break into. The sector comprises thousands of organisations, big and small, all responsible for their own purchasing, and it is changing fast, so what used to work in the past to sell to the sector may not be the best approach in the future.

Given the breadth of differences between public sector organisations, we can only give general advice and guidance on this site: a glimpse into the opportunities and barriers, with selling tips and advice on what to avoid, hopefully steering you in the right direction to win and retain public sector business in the UK.

Use it to get your company positioned to tackle this market if you do not already sell to the public sector. Or to help you adjust your approach if you have been banging on the door but not getting results. But the public sector market takes a lot of time and effort to break into and even more to achieve a sustainable business. Unless you are prepared for the long haul, don't go there.

If you are still up for it, start by reading our guide - and then come and ask us the questions that this guide won't help you with. Specific questions that need specific answers, from people with long experience in working with the public sector and the skills to help you.

The guide

1.  Using and downloading this guide
2.  Why is it so hard to win public sector business?
3.  Why bother with the public sector market?
4.  Winning business
5.  Getting down to it

6. The Tender Process

7. Retaining Business and Acquiring New Business

For information or help in breaking into this sector or improving your market share, contact us for a free initial consultation.

To download this guide click here